The site was built using Craft 4, with an Imgix image optimization backend. Each page was built to be on guardrails allowing users to make changes confidently without being able to "break" anything.

Dynamic pages like news posts and case studies were built using a collection of blocks. (Using the Neo plugin, although Craft 5 adds similar functionality, it was still in beta at the time of the build). This allows pages to be extendable and designed to adhere to a rigorous visual identity. Designers, copywriters and strategists could build and collaborate on pages themselves, allowing for richer content.